Policies

AgriTierra Limited Privacy Notice

At AgriTierra Limited (Ltd) we respect your privacy and data protection rights. This privacy notice informs you about how we look after your personal data when you visit our website or use our services. It contains information about our organisation and how we process your personal data. You will find information about your data protection rights, and how to contact us or supervisory authority (the Information Commissioner’s Office) should you have a complaint.

Because we collect and use personal information about you we are subject to the data protection laws of the United Kingdom. We act as a data controller in respect of the personal data we process.

Our contact details

Name: AgriTierra Ltd

Address: Suite 9, 30 Bancroft, Hitchin, Hertfordshire, SG5 1LE

E-mail: info@agritierra.com

1 The type of personal data we collect

Personal data means any information from which a living person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store, transfer and process the following types of personal information:

  • Identity Data includes first name, last name, username or similar identifier, title, date of birth and gender.
  • Contact Data includes billing address, delivery or postal address, email address and telephone numbers.
  • Financial Data includes bank account and payment card details.
  • Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
  • Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
  • Usage Data includes information about how you use this website, products and services.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and any third parties and your communication preferences.
  • Aggregated Data (statistical or demographic data) may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. 

Special Category Data

Special Category data (also known as sensitive data) includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data, criminal convictions and offences. We do not collect any special category data.

2 How we obtain personal information and why we have it

Most of the personal information we process is provided to us directly by you for one of the following reasons:

  • Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you (where applicable):
  • apply for our products or services;
  • subscribe to our services;
  • request marketing communication to be sent to you;
  • enter a competition, promotion or survey; or
  • give us some feedback or contact us.
  • Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy here [insert link to cookie policy or url] for more details.
  • Analytics We may receive technical personal data about you from analytics providers such as Google.
  • We may receive Contact, Financial and Transaction Data from providers of technical, payment and delivery services or via our company bank account.

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

3 Our legal basis for processing your personal data.

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where it is necessary for us to perform a contract entered into with you or is necessary for us to take steps (at your request) prior to us entering into a contract (CONTRACT)
  • Where we have a legitimate organisational interest and use your personal data in a way that you would reasonably expect, and which has a minimal impact on your privacy (LEGITIMATE INTERESTS)
  • Where we need to comply with a legal or regulatory obligation (LEGAL OBLIGATION)
  • Where you have given us your consent to process your personal data (CONSENT)
  • Where there is an emergency situation, for example, if you needed emergency medical treatment (VITAL INTERESTS)

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to the processing of Special Category Data or when sending third party direct marketing communications to you via email or text message.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

You have the right to withdraw your consent at any time by contacting us. Please see Section 10 Your legal rights.

4 Why we process your personal data

The following table outlines the purposes for which we process your personal data. We may process your personal data for more than one lawful reason depending on the specific purpose for which we are using your data.

Purpose/Activity

Type of data

Lawful basis for processing including basis of legitimate interest

To register you as a new customer

(a) Identity

(b) Contact

Performance of a contract with you

To process and deliver our services including:

(a) Manage payments, fees and charges

(b) Collect and recover money owed to us

(a) Identity

(b) Contact

(c) Financial

(d) Transaction

(e) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary for legitimate interests (to recover debts due to us)

To manage our relationship with you which will include:

(a) Notifying you about changes to our terms or privacy policy

(b) Asking you to leave a review or take a survey

(a) Identity

(b) Contact

(c) Profile

(d) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

(c) Necessary for legitimate interests (to keep our records updated and to study how customers use our products/services)

To enable you to participate in a competition or complete a survey

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) 

(a) Identity

(b) Contact

(c) Technical

(a) Necessary for legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or restructuring exercise)

(b) Necessary to comply with a legal obligation

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(f) Technical

Necessary for our legitimate interests (to study how customers use products/services, to develop them, to grow our business and to inform marketing strategy)

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

(a) Technical

(b) Usage

Necessary for legitimate interests (to define types of customers for products and services, to keep our website updated and relevant, to develop our business and to inform marketing strategy)

To make suggestions and recommendations to you about goods or services that may be of interest to you

(a) Identity

(b) Contact

(c) Technical

(d) Usage

(e) Profile

Necessary for legitimate interests (to develop products/services and grow our business)

Marketing

We aim to provide you with choices regarding certain personal data uses, especially with regard to marketing. The lawful ground for processing your personal data to send you marketing communications is either your consent or legitimate interests (to grow our business). Under the Privacy and Electronic Communications Regulations, we may send you marketing communications if (i) you made a purchase or asked for information about our services or (ii) you agreed to receive marketing communications and in each case you have not opted out of receiving such communications since. Under these regulations, if you are a limited company, we may send you marketing emails without your consent. However, you can still opt out of receiving marketing emails at any time.

Third-party marketing

We do not share your personal data with any third parties for marketing purposes. In future, if this changes, we will get your express opt-in consent before we share your personal data with any third party.

Opting Out

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at info@agritierra.com

at any time.

Where you opt out of receiving these marketing messages, this will not apply to personal data provided as a result of a product/service purchase, product/service experience or other transactions.

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see the cookie policy [include link]

5 Sharing your personal data

We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above:

  • External Third Parties such as service providers, professional advisers, HMRC and regulators; and
  • Third parties to whom we may choose to sell, transfer, or merge parts of our business or assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6 International transfers

In the course of a commercial relationship with us, your personal data may be transferred outside the UK or European Economic Area (EEA). In accordance with UK data protection legislation, appropriate safeguards are in place in order to provide an equivalent level of protection to you as a data subject. As we may operate our business from outside the United Kingdom, and where no other mechanism is available, we may rely on a derogation within Article 49 of the UK GDPR. Specifically, these may include:

  • explicit informed consent has been obtained;
  • the transfer is necessary for the performance of a contract or the implementation of pre-contractual measures;
  • the transfer is necessary for the conclusion or performance of a contract concluded in the interests of the data subject between the controller and another natural or legal person.

7 Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8 How we store your personal information

Appropriate security measures are in place to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. Access to your personal data is limited to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

Procedures are in place to deal with any suspected personal data breach and we will notify you and any applicable regulator of a breach where we are legally required to do so.

9 Retention of data

Your personal data is retained only for as long as necessary to fulfil the purposes it was collected for, including for the purposes of satisfying any legal, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or legal issue.

By law we have to keep basic information about customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

If you are not a customer we shall retain your data for 1 year following your last engagement with us.

In some circumstances you can ask us to delete your data: see ‘Request erasure’ below for further information.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

10 Your legal rights

Under data protection law, you have rights including:

Your right of access – You have the right to ask us for copies of your personal information.

Your right to rectification – You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure – You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing – You have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing – You have the the right to object to the processing of your personal information in certain circumstances.

Your right to data portability – You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please write to us at AgriTierra Ltd, Suite 9, 30 Bancroft, Hitchin, Hertfordshire, SG5 1LE, United Kingdom or email us at info@agritierra.com if you wish to make a request.

Changes to the privacy notice and your duty to inform us of changes

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

When we issue a new version of this privacy notice we will post a message on our website advising of this.

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at info@agritierra.com. However, we would appreciate the opportunity to support you with any concerns in the first instance.

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:           

Information Commissioner’s Office

Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

Helpline number: 0303 123 1113

ICO website: https://www.ico.org.uk

 

 

Contact AgriTIERRA